12 January, 2007

USA & Singapore: Tiger Beer exports to US grew by 142% through Anheuser-Busch

Asia Pacific Brewery’s collaboration with US beer distributor Anheuser-Busch resulted in a 142% growth of Tiger Beer export to the US in the financial year ending September 2006 compared to previous year, Channel NewsAsia announced on January 10.

Asia Pacific Brewery says the tie-up allows it to gain tremendous headway into the huge American beer market.

Tiger Beer is now available in 48 of the 50 US states through a network of 500 wholesalers.

Anheuser-Busch says it is leveraging on Tiger's Asian appeal and tapping into the fashion, food art and music industry for growth. Imported beers made up 12 percent of the total beer sold in the US, and is growing at 7 to 8 percent annually.

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